Empreendedorismo e relações públicas: plano de negócios com ênfase no planejamento estratégico

Abstract

Entrepreneurship, public relations and landscaping, three words that are not synonymous but that can have a great affinity. The entrepreneur needs to seek new ideas for his business, he needs to like what he does, so that there is a lot of desire to make his enterprise achieve positive results. Public relations seeks to create a positive image of this enterprise, in order not only to aim for profit, but rather to satisfy the public. Creating strategies that can bring the organization closer to its audience, in order to create relationships, are one of the great skills of this professional. Not only this, but also, carry out strategic planning, so that all actions can be carried out in a beneficial way, among all the other capabilities of the RP. The landscaper, a professional trained to carry out landscape projects, flower design, ornamentation, among many other duties, when joining with the field of public relations, only tends to obtain a positive enterprise. If public relations planning is joined to a landscape organization, both can benefit, but more than that, meet the expectations of the public. For, the RP is formed to act in the different areas, and, to carry out the communication of the landscaping, may be one of them. The work is divided in three chapters, the first being entrepreneurship in public relations, in which the main authors are: Cesca (2006), Dolabela (2008), Hisrich and Peters (2004), Kunsch, (2006) and Dornelas (2008). The second chapter presents: the strategic communication of public relations, being Oliveira (2015), Kunsch (2006), Cesca (2006), Andrade (2005), Simoes (2006) and Gruning (2011) the authors used. The third one refers to: a differential in the enterprise, in which Hardt (2007) and Gruning (2011) are used for the theoretical foundation. Afterwards, the methodology of the work is presented, which is the business plan itself and then, this one is developed, being that it is like appendix of this file. During the research and creation of the plan it was detected that there is a lack in Brazil in relation to the surveys, being that few results have been found regarding landscaping and entrepreneurship, especially in Vale do Taquari. In addition, it was found that in public relations courses there is a need to increase the number of subjects related to entrepreneurship, since most of them have one or two subjects in this area, or none at all. Resulting then, in professionals who may fail to undertake for lack of incentive.