Clube TAG Livros: comunicação de experiências literárias em uma comunidade de leitores

Abstract

This research had as general objective to understand how happens the process of communication of literary experiences of readers of Santa Maria who are associates of the club of signing of books TAG. This consumer audience is part of a community created by the company and uses virtual and face-to-face spaces to share subjects related to the literary sphere, creating social bonds of friendship and belonging. Through a bibliographical research based on Hallewell (2012) and Milton (2002) we perceive the historical role of the Brazilian book signing clubs of the twentieth century as inspiration for the resurgence of this business model in the twenty-first century. In order to construct the empirical investigation, the practices of these associates were gathered in the work, through a questionnaire applied at national / local level and participant observation in face - to - face meetings in Santa Maria - RS. Through an interview with the company and media research, we understand that there is a mediation of the club and the Communication and Information Technologies in the relations between the members. The theoretical clipping, based mainly on the studies of Recuero (2009), Silverstone (2011) and Castells (2000), provided pillars for the analysis developed when it concludes that TAG readers are connected and are consumers in digital social media, as well as complement their literary experience by attending face-to-face meetings. In this way, TAG book club associates, with mediation from the company, have been found to have built a literary community through online and offline environments, as they feel of belonging members of the club by sharing their experiences with other subscribers in a multi-platform communication process.