O incentivo ao empreendedorismo no curso de Relações Públicas da Universidade Federal de Santa Maria/RS - Campus Santa Maria

Abstract

This study aims to analyze the incentive of entrepreneurship in the training of Public Relations students (PR) of the Federal University of Santa Maria - Campus Santa Maria / RS. Based on Dornelas (2008), it was considered the entrepreneur profile as main characteristics a) commitment and determination; b) obsession with opportunities; c) risk tolerance; d) ambiguity and uncertainties; e) creativity, self-confidence and adaptive skills; f) motivation and overcoming; g) leadership. These characteristics guided the research instruments, composed by documentary analysis, interview with teachers and questionnaire with graduates and students of the course of PR of UFSM - Campus Santa Maria. The research is exploratory and of a qualitative nature. The data were collected from the direct observation of the documentary analysis of the 2014 curriculum of the Public Relations course - Campus Santa Maria, interviews with the teachers with semi-structured questions and the structured questionnaire with the students and students, passing through the data. The results indicate that the course encourages entrepreneurship, considering the recent updating of the curriculum. Teachers are engaged in technology and market information within their disciplines. The graduates and students contemplate the profile of the entrepreneur, but do not expect the opening of their own business.