Campanha “Aécio Neves Presidente”: estratégias comunicacionais utilizadas na fanpage do candidato

Abstract

This work seeks to analyze the communication strategies used by Aécio Neves on his official Facebook page during his election campaign in 2014. For this, it was used the analysis of the content which included thirty-two posts in the period July-October, 2014.. As the specific objetive, the intention was to contribute to studies on communication and policy in Brazil, besides map the texts published on the fanpage of the candidate at election time, identify the most prevalent categories in the textual construction and analyze the offered senses in the candidate’s facebook. Thus, was used Wilson Gomes as one of the principal authors, realizing how social networks have come to be used by the political field as a way for candidates to be present in all media and be remembered by the people.