Organizações de risco e o processo de reconhecimento organizacional: os contratos de leitura na construção da identidade, imagem e reputação nos relatórios de sustentabilidade

Abstract

This work aims to analyze the effects of the recognition in risky organizations through the organizational identity and reputation reconstruction driven by sustainability reports which provoke reading contracts among the subjects involved in the organizational scenario. Therefore, the methodology applied was a review of biography, in order to obtain theoretical support about organization, culture, identity, image, reputation and empowerment; and the semiological analysis of discourses through the reading contracts stablished among the participants of the organizational game. From the study, it was possible to find textual marks which produce the meaning effects in order to fix the reading contracts between the documents and their readers and, from this, point out the marks which promote the organization identity in reports and the search for the image construction and organizational reputation.