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A construção do ethos de “não-político” no discurso eleitoral de João Doria
(Universidade Federal de Santa Maria, 2020-03-16)
In recent years, people with consolidated careers in areas such as entertainment, sports and entrepreneurship have disputed political power and won significant victories in several countries, like the businessman and ...
O servidor público no discurso argumentativo dos jornais O Globo e O Estado de São Paulo nos últimos 30 anos
(Universidade Federal de Santa Maria, 2020-03-27)
The concern that moves us in this research is to understand how journalism has been building, in the last 30 years, its discourse on public servants. Our general objective is to analyze the argumentative strategies used ...
Aquilo que é tecido em conjunto: o ensino como unidade complexa do sistema publicitário em transformação
(Universidade Federal de Santa Maria, 2021-05-03)
With this research we intend to follow the diachronic and evolutionary movement of teaching publicity and advertising, understanding how teaching changes (or remains unmodified) over the years, whether it adapts to the ...
Além dos noventa minutos: as representações femininas na campanha “A copa das mulheres” da Rede Globo
(Universidade Federal de Santa Maria, 2021-03-25)
The central theme of the research focuses on the construction of female identities in advertising, with a focus on football-related campaigns. The object of the analysis is Rede Globo's adverti-sing campaign, which ran ...
Série Vaza jato: análise do circuito comunicacional formado em torno das três primeiras reportagens
(Universidade Federal de Santa Maria, 2021-02-22)
This work presents a study of the communication circuit around the first three reports in the “Vaza Jato” series, published by the news agency The Intercept Brasil (TIB). This perspective is part of the reflections proposed ...
Violência contra jornalistas no Brasil: análise discursiva dos relatórios de organizações de defesa da liberdade de expressão
(Universidade Federal de Santa Maria, 2021-02-18)
La disertación está afiliada a los estudios de Periodismo, en la perspectiva de mirar a los sujetos de la práctica periodística, a los efectos de la violencia a los que son sometidos en el mundo laboral y en su relación ...
Jornalismo e discurso sobre si: a construção do ethos jornalístico na carta do editor de Zero Hora e Gaúcha ZH
(Universidade Federal de Santa Maria, 2022-04-18)
Immersed in a scenario of crises in journalism and constant reconfigurations of professional practice, the research thematizes journalism and the construction of self-- images from the Editor's Letter of Zero Hora (ZH) and ...
Todo o leitor tem uma história a contar: usos e práticas de leitura entre alunos do Pré-Universitário Popular Alternativa
(Universidade Federal de Santa Maria, 2020-04-22)
This research, carried out from an ethnography in a pre-university course in the city of Santa Maria - RS aims to understand the uses and practices of reading among students of the Alternative course in the face of digital ...
Publicidade antirracista da Salon Line: uma análise cultural do filme celebrando rainhas crespas e cacheadas
(Universidade Federal de Santa Maria, 2022-04-12)
This work stresses the urgency of the anti-racist agenda in advertising, as hegemonic ideals exclude, oppress and do not recognize inequalities, perpetuating the existing social abyss. For the study, the advertising film ...
“Escuchar para cambiar”: uma análise do processo de implementação da rede social Lazos durante a execução de programas internacionais de cooperação
(Universidade Federal de Santa Maria, 2022-09-12)
This dissertation comprehends the communinational strategies developed to the implementation of Lazos social media by the institutions involved in the international trilateral south-south cooperation project +Cotton in ...