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Estratégias de comunicação digital mapeadas no mercado imobiliário santa-mariense
(Universidade Federal de Santa Maria, 2019-12-02)
Projeto experimental de planejamento de logo sonoro para a UFSM
(Universidade Federal de Santa Maria, 2019-12-03)
Highlighting a brand today is not a simple task for the Public Relations. Make sure that a brand shows reliance, credibility and loyalty to its audience is a
complicated mission in a society where brands are constantly ...
Projeto Lazos América Latina: planejamento e multidisciplinaridade em relações públicas
(Universidade Federal de Santa Maria, 2019)
This experimental project aims to plan and organize the actions that involve the Lazos Latin America project, reflect on the public relations professional's role in public policies and measure the actions implemented in ...
Identidades partilhadas e potências sensíveis do documentário no Rio Grande do Sul
(Universidade Federal de Santa Maria, 2019-04-05)
This thesis discusses the political dimension of documentaries and seeks to add elements that stress the constitution of the identity of documentary production in Rio Grande do Sul. We problematize the impact of public ...
Cartografia da publi-cidade: uma narrativa rizomática da cidade como mídia
(Universidade Federal de Santa Maria, 2019-04-26)
This dissertation starts from the question of how the territorializations and reterritorializations
of the advertising from the actions observed in the public space, aiming to analyze the formal
advertising deterritorializations ...
"Cristãos contra o fascismo": a circulação de discursos religiosos na ambiência de polarização política no Facebook
(Universidade Federal de Santa Maria, 2019-12-04)
During 2018, in the last election, a political polarization took hold of the country, especially during the run-off between Fernando Haddad (PT) and Jair Messias Bolsonaro (PSL). Although not new, the phenomenon of ...
Crime no cartão postal: narrativas sobre punição e injustiça em o Globo e Extra
(Universidade Federal de Santa Maria, 2019-05-31)
In this thesis, we aim to understand how newspapers from the same media group, O Globo and Extra, narratively configure the crime that leads a cyclist physician to death on a tourist spot at Rio de Janeiro, Brazil. The ...
Campanha institucional no contexto midiatizado: a representação da UFSM na campanha #SouUFSM
(Universidade Federal de Santa Maria, 2019)
The present work has as theme the institutional communication. The general objective is promote discussion about the institutional communication in the mediatization context, through the institutional campaign “#SouUFSM” ...
Glossário infantil: o direito a coautoria no Brasil e em Moçambique
(2019-12)
This experimental course conclusion project consisted on the application of interactive games and the creation of the Illustrated Children's Glossary: Brazil-Mozambique, result of the union in the illustrations glossaries ...
Comunicação pública e divulgação científica nas universidades: uma análise do processo de conexão em rede da UFSM
(Universidade Federal de Santa Maria, 2019)
The general objective of this study is to analyze the networking process of the Federal University of
Santa Maria, based on the concepts of Public Communication and Scientific Dissemination in order to present the ...