Campanhas de vacinação contra HPV no Brasil: uma análise a partir de pressupostos de comunicação pública

Abstract

This paper aims to discuss public communication practices exercised in public HPV vaccination campaigns, in Brazil, under the assumptions of Public Communication. When analyzing the campaigns carried out and their strategies, in each year of realization, this paper also interests, the understanding of how the Public Relations area can exercise its role in the practice of public communication and in promoting the exercise of citizenship. The main concepts covered are public communication (Brandão,2007), types of communication and advertising (Silva,2007), Communication and Health (Araújo and Cardoso,2007), and advertising campaigns (Brito,2008). The methodology used is exploratory research, followed by documentary and bibliographic research (Gil,2008). This study has as its main results the effectiveness of HPV vaccination campaigns in search of mass prevention of stakeholders and points out possible improvements in communication strategies, in order to enhance the results in terms of prevention and mobilization for vaccination.