Green Generation hamburgueres e nuggets de origem vegetal

Abstract

With climate change and population growth, the planet is likely to be unable to sustain the growing demand for animal protein in the long run. In view of this, the present work empirically developed an industry, located in the city of Curitiba, with the bias of marketing hamburgers and nuggets of vegetable origin with the appropriate nutritional supply. A marketing research was conducted with 520 participants, mostly young adults. Through it understood the main demands of consumers and limitations of the products offered in the market, 64% said they had already tasted similar foods. Green Generation offers a varied product mix, with unique formulations and selected ingredients. The company has a built area of 233.37 m2, capable of serving an annual production of 502240 units of hamburgers and 100104 boxes of nuggets, with the processing, per cycle, of 109 kg, for hamburgers and 87.3 kg for nuggets, generating an annual gross revenue of, on average, R$ 8278360.00. The payback time of the investment was around 3 years and the internal rate of return in 47%, showing technical and economic feasibility in the project, this being an excellent opportunity, with the possibility of consolidating a profitable and sustainable business.