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Itens para a visualização no momento 11-14 of 14
Estratégias de visibilidade e de legitimação no ambiente da ecologia midiática: o ethos discursivo do professor universitário youtuber
(Universidade Federal de Santa Maria, 2021-03-29)
With the current crisis of legitimacy of the great narratives of modernity (LYOTARD, 2015 [1979]), in which the reorganization of secular values and traditions is observed, as well as the fusion of the public and private ...
Representações genderless: mediações entre cultura vivida e registrada em audiovisuais publicitários de moda
(Universidade Federal de Santa Maria, 2021-03-19)
In the present research, we analyzed how the mediations between the lived culture and the registered culture, tensioned by hegemony, contribute to the construction of genderless representations in audiovisual fashion ...
O lado ruim das marcas: uma escala de mensuração comportamental das relações negativas do consumidor com a marca
(Universidade Federal de Santa Maria, 2021-12-07)
There is a growing need to understand both the positive aspects that make a consumer interested
in a particular product and brand, and the negative aspects of a consumer's relationship with a
brand and how they happen. ...
A percepção de gestores acerca da espiritualidade como caminho para a sustentabilidade nas organizações
(Universidade Federal de Santa Maria, 2021-06-02)
Sustainability can be defined as a set of values (respect, harmony, justice, care for nature,
cooperation, and others) that are transformed into actions aimed at preserving and maintaining
life as a whole on the Planet. ...