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Identidade de marca: construindo um plano de branding para uma cervejaria artesanal
(Universidade Federal de Santa Maria, 2016-12-15)
The present experimental work is about a plan to create a craft beer brand, with enfasis on the branding process. Through the analysis of consuming habits, it seeks to elaborate an ideal plan, creating value along the ...
Distopias ideais: o poder dos meios de comunicação em 1984 e V de Vingança
(Universidade Federal de Santa Maria, 2016-12-12)
This work aims to comprehend the role that the communication media play inside the fictional universe of the 1984 novel, by George Orwell, and of the V for Vendetta comic book, by Alan Moore and David Lloyd. Theodor Adorno ...
Mercado popular de Santa Maria: a estética das lojas de comércio popular e sua comunicação
(2016-12-12)
This study consist in a observing the visual strategies used in shop fronts of the popular commerce of Santa Maria - RS, analyzing which elements are used and their hierarchization, in order to identify the formation of ...
Enquadramentos propostos no Facebook: as notícias mais compartilhadas acerca do governo Dilma Rousseff antes do processo de impeachment
(Universidade Federal de Santa Maria, 2016-12-15)
This work aims to analyze the frameworks operated in the news dealing with the government crisis Dilma Rousseff. The ten most shared news on facebook were analyzed on the subject, from March to June 2016. Taking into account ...
Gerenciamento, monitoramento e vigilância dos fluxos de informação no ambiente prisional
(Universidade Federal de Santa Maria, 2016-12-15)
This study aims to explain three aspects: communication within the Superintendency of Penitentiary Services of Rio Grande do Sul; the way the press office of the organization works with its audience; and how the flow of ...
Processo de criação publicitária na percepção de estudantes de publicidade e propaganda da Universidade Federal de Santa Maria
(2016-12-13)
This paper has the objective of analyzing the Universidade Federal de Santa Maria advertising student’s perception, about the advertising creation, in classroom, in contrast with the summary of the 4 subjects that manage ...
Livros mofados, cadernos manchados - o adoecimento mental na universidade
(Universidade Federal de Santa Maria, 2016-12-19)
De Wingardium Leviosa a Avada Kedavra: a evolução narrativa composta nos cartazes da saga Harry Potter através da teoria da imagem
(Universidade Federal de Santa Maria, 2016-12-13)
This study aims to discover how the age and personality evolution of the
character Harry Potter is composed in the eight main posters of the saga,
based on studies from Image Theory. Developed in three chapters, the ...
O diálogo nas práticas organizativas de economia solidária
(Universidade Federal de Santa Maria, 2016-12-15)
The present monographic work seeks to answer the following research problem: from the model of self-management in cooperative enterprises of Solidary Economy, how is communication characterized? Based on field research ...
As mulheres negras e a transição capilar: empoderamento, consumo e padrão estético
(Universidade Federal de Santa Maria, 2016-12-15)
The following work aims to verify if and how the capillary transition is understood and experienced as a mechanism of empowerment by black women based on the experiences shared by the members of the online community on ...