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Plano de branding: Vinkel
(Universidade Federal de Santa Maria, 2016-12-15)
Femvertising: o empoderamento da mulher na propaganda sob a ótica das receptoras
(2016-12-15)
Femvertising is the union of the words feminism and advertising, translated into Portuguese as feminism and propaganda. Considering the lack of research on academic research on the subject, this study was developed with ...
Ensaio sobre estilo
(2016-12-15)
This experimental Project aims to study the elements of the photographic style of photographers through the analysis of renowned photographers’ work and the creation of photographic series. First, style is defined by ...
Identidade de marca: construindo um plano de branding para uma cervejaria artesanal
(Universidade Federal de Santa Maria, 2016-12-15)
The present experimental work is about a plan to create a craft beer brand, with enfasis on the branding process. Through the analysis of consuming habits, it seeks to elaborate an ideal plan, creating value along the ...
Distopias ideais: o poder dos meios de comunicação em 1984 e V de Vingança
(Universidade Federal de Santa Maria, 2016-12-12)
This work aims to comprehend the role that the communication media play inside the fictional universe of the 1984 novel, by George Orwell, and of the V for Vendetta comic book, by Alan Moore and David Lloyd. Theodor Adorno ...
Mercado popular de Santa Maria: a estética das lojas de comércio popular e sua comunicação
(2016-12-12)
This study consist in a observing the visual strategies used in shop fronts of the popular commerce of Santa Maria - RS, analyzing which elements are used and their hierarchization, in order to identify the formation of ...
Enquadramentos propostos no Facebook: as notícias mais compartilhadas acerca do governo Dilma Rousseff antes do processo de impeachment
(Universidade Federal de Santa Maria, 2016-12-15)
This work aims to analyze the frameworks operated in the news dealing with the government crisis Dilma Rousseff. The ten most shared news on facebook were analyzed on the subject, from March to June 2016. Taking into account ...
Gerenciamento, monitoramento e vigilância dos fluxos de informação no ambiente prisional
(Universidade Federal de Santa Maria, 2016-12-15)
This study aims to explain three aspects: communication within the Superintendency of Penitentiary Services of Rio Grande do Sul; the way the press office of the organization works with its audience; and how the flow of ...
Processo de criação publicitária na percepção de estudantes de publicidade e propaganda da Universidade Federal de Santa Maria
(2016-12-13)
This paper has the objective of analyzing the Universidade Federal de Santa Maria advertising student’s perception, about the advertising creation, in classroom, in contrast with the summary of the 4 subjects that manage ...
Livros mofados, cadernos manchados - o adoecimento mental na universidade
(Universidade Federal de Santa Maria, 2016-12-19)