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Um profissional liberal enquanto marca: construção de um plano de branding
(2016-12-12)
This paper proposes a constuction and management brand plan for independent professionals. Thus, it sought to understand the brand role in marketing strategies and the branding process development nowadays. At first, were ...
Mercado popular de Santa Maria: a estética das lojas de comércio popular e sua comunicação
(2016-12-12)
This study consist in a observing the visual strategies used in shop fronts of the popular commerce of Santa Maria - RS, analyzing which elements are used and their hierarchization, in order to identify the formation of ...
Comunicação Tangram: uma metodologia de comunicação para micro e pequenas empresas
(Universidade Federal de Santa Maria, 2018)
This paper seeks to understand the relationship between organizational strategy and strategic communication in the field of micro and small enterprises and to develop a communication model that meets the demands of these ...
As estratégias de comunicação na construção do imaginário da marca Ray Ban
(Universidade Federal de Santa Maria, 2015-12-18)
This paper studies the communication strategies of the brand Ray Ban and its role in building the imaginary brand, through cartographic perspective. The focus of this analysis is the imaginary plateaus brand and communication. ...
Comportamento do consumidor: uma análise sobre o processo decisório de compras em supermercados
(Universidade Federal de Santa Maria, 2015-12-16)
This work intends to understand how is the consumer experience and its decisionmaking process of buying in supermarkets. Consumer behavior in a supermarket ultimately vary, since that location there are several communications ...
Eficiência em comunicação para micro e pequenas empresas do interior do estado do Rio Grande do Sul
(Universidade Federal de Santa Maria, 2021-02-04)
This paper analyzes an important segment of the Brazilian economy, but little explored in the area of communication: micro and small companies (MPEs). The central objective is to understand the relationship between owners ...
Princípios e perspectivas de acessibilidade em relação às cores: um guia de boas práticas sobre daltonismo para profissionais da indústria criativa
(Universidade Federal de Santa Maria, 2021)
This experimental project aims to identify inclusion and accessibility perspectives for people with color vision deficiency, whether congenital or acquired, in projects and communication products, considering the context ...
De Honório para o mundo: uma análise das estratégias de sucesso da artista Anitta
(Universidade Federal de Santa Maria, 2022)
With the evolution of the music and industrial market that makes artists increasingly into brands, the objective of the present work is to analyze the career of singer Larissa de Macedo Machado, Anitta, from the perspective ...
Velcro seguro: o guia de saúde sexual para mulheres lésbicas e bissexuais com vulva
(Universidade Federal de Santa Maria, 2019-12)
This experimental project aims to develop a sexual health informational material for lesbian and bisexual women. The material was developed in the format of a fanzine, as a sexual health guide. Aspects such as transmission ...