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Empresas familiares: comunicação, cultura e identidade organizacional
(Universidade Federal de Santa Maria, 2015)
This paper intended to study the challenges of communicating the organizational culture of family businesses from a case study in Superauto company of Santa Maria-RS, that has a family leadership, due to its hierarchical ...
Ações de relações públicas para a inclusão das pessoas com deficiência no âmbito organizacional
(Universidade Federal de Santa Maria, 2015)
This monograph aims to suggest Public Relations actions for including disabled people in the organizational context, because the main function of the Public Relations professional is to think strategically on the public ...
Tudo acaba em funk: um documentário sobre a apropriação da cultura funk
(Universidade Federal de Santa Maria, 2015-12)
This experimental project has as main goal to understand, through the making of a documentary, how the high society classes appropriate the funk culture. For this, initially, in a first theoretical chapter, we talk about ...
Práticas de comunicação participativa no exercício da cidadania no projeto Orchestrarium em Santa Maria/RS
(Universidade Federal de Santa Maria, 2015-12-15)
The theme of this research contemplates three central theoretical axes: communitarian communication, participation, citizenship, delimiting the understanding of the communication practices on the exercise of citizenship ...
Ritualidades e saberes: as práticas do cerimonial e os usos do protocolo nas câmaras de vereadores
(Universidade Federal de Santa Maria, 2015-12-15)
This term paper aims to understand how are the ceremonial practices and uses of protocol in the City Councils observed. As specific objectives it was observe the routines of the department/responsible professional for the ...
Interesse público e construção de imagem: uma análise da comunicação pública realizada nas mídias digitais da Prefeitura de Pelotas/RS
(Universidade Federal de Santa Maria, 2015-12-14)
This study is subject to public communication in digital media to build political image. The issue of delimitation deals with public communication strategies used in digital social networks by the current administration ...
A comunicação interna no gerenciamento de crise da Petrobras
(Universidade Federal de Santa Maria, 2015-12-15)
Internal communication is no longer a secondary activity and became a powerful strategic tool in the communication process. The efficiency of an internal communication causes employees to commit to the objectives and goals ...
Comunicação pública e instrumentos de participação online: análise descritiva e interpretativa do site e da fanpage oficial do Senado Federal
(Universidade Federal de Santa Maria, 2015-12)
The present work brings public communication and participation as a theme. Objective to analyse the instruments of internet communication promoted by the Federal Senate with the intention to promote the participation of ...
Monitoramento de imagem na internet: um estudo de caso
(Universidade Federal de Santa Maria, 2014)
Nowadays it is known that tecnologies and the popularization of the internet have been changing the communicational context in companies. The digital social media provide differente forms of communication, serving not ...
Estratégias de comunicação digital: estudos de caso da Monama Orgânicos e Gabriela Pugliesi no Instagram
(Universidade Federal de Santa Maria, 2014-12-10)
The ambience of the internet enables, by mobile devices, new forms of relationships between individuals, organizations and their publics. This new context requires the use of digital communication strategies as a competitive ...