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“Existia uma deusa”: o consumo midiático do Sagrado Feminino pelas mulheres residentes em ecovilas
(Universidade Federal de Santa Maria, 2022-05-19)
This work, through qualitative empirical research, aims to address the media consumption and social relations of women in ecovillages, with regard to gender relations and spiritual practices within their communities and ...
Distopia e realidade nas redes: percepções do grupo "Handmaid's Tale BR" sobre o contexto sociopolítico e feminista no Brasil
(Universidade Federal de Santa Maria, 2022-04-06)
This work aims to understand perceptions about the connection between feminist gender
issues and the Brazilian socio-political reality observed by members of a Facebook group
linked to The Handmaid's Tale universe. For ...
Legitimação das universidades federais: análise dos enquadramentos construídos pelo jornal Zero Hora
(Universidade Federal de Santa Maria, 2021-02-10)
This dissertation has as its theme the legitimation strategies printed in the journalistic
frameworks of Brazilian Federal Universities (UFs). We assume that the media participates in
processes of (de) legitimization of ...
Siga o fio: as possibilidades da narrativa jornalística a partir da thread no Twitter
(Universidade Federal de Santa Maria, 2022-06-06)
The present work analyzes journalistic narratives in a specific social media: Twitter. It is observed that the thread (or sequence of tweets) - a native resource of the aforementioned social media - has been used, including ...
As estratégias de credibilidade das organizações de fact-cheking brasileiras em reação às fake news no contexto de crise do jornalismo profissional
(Universidade Federal de Santa Maria, 2020-03-27)
This dissertation analyses the credibility strategies of the Brazilian factchecking organizations Aos Fatos, Lupa, and Estadão Verifica. Interviews with reporters and editors from each factchecking platform were conducted, ...
Elas passam o pano e enceram o chão, mas são quase da família: emprego doméstico e tipificações nas novelas da Globo entre 2012 e 2018
(Universidade Federal de Santa Maria, 2020-01-28)
This research questions how domestic workers and their work rights are represented in the soap operas shown on Rede Globo between 2012 and 2018 and for this, we use the conceptualization of the typifications of Raymond ...
A marca Usain Bolt: contratos de comunicação de uma Me Brand em midiatização
(Universidade Federal de Santa Maria, 2020-12-14)
The following study seeks to understand the communication contracts used by sprinter Usain Bolt throughout different moments of his career, which aimed to build his brand in a context of mediatization of society. On the ...
As dinâmicas de circulação do acontecimento fechamento do Queermuseu na mídia gaúcha
(Universidade Federal de Santa Maria, 2020-06-01)
This study aims to describe the dynamics of media circulation around the closing event of the Queermuseum in the newsmedia in Rio Grande do Sul. Queermuseu - Cartography of differences in Brazilian art was an art exhibition ...
Juventude camponesa e consumo de mídia na era digital
(Universidade Federal de Santa Maria, 2020-02-19)
This research addresses the consumption of media in the digital age and the centrality of communication in the contemporary social structure, marked by the capitalist production of new forms of social exclusion. The research ...
Uma genealogia das mulheres no sistema publicitário brasileiro
(Universidade Federal de Santa Maria, 2020-05-29)
This research aims to study gender issues and power relations in the advertising system. For this, we outline the following reseach problem: How do power relations dimensioned in gender roles affect women’s professional ...