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O grotesco midiático: estratégias de imagem nas charges de imprensa.
(Universidade Federal de Santa Maria, 2009-02-27)
This dissertation analysis has as theme the grotesque media. In such way, the general objective seeks to understand the grotesque through the humor cartoons in the
printed media journalism. The justification for such ...
Estratégias comunicacionais e práticas de WebRP: o processo de legitimação na sociedade midiatizada
(Universidade Federal de Santa Maria, 2009-03-02)
This study aims to classify the different phases of practices of Public Relations in web (WebRP) throughout last fourteen years (1995-2009) that characterize the advent of the commercial Internet in Brazil. Here the ...
As representações no circuito das notícias: o movimento dos trabalhadores rurais sem-terra no jornal Zero Hora
(Universidade Federal de Santa Maria, 2009-03-03)
This work is about the Cultural Studies and its configuration, the Culture Circuit and its approach with the News Circuit , in a full and integrating attempt of approach which revindicates a global view about the ...
A apropriação do global para fins locais: as representações da identidade gaúcha em comunidades virtuais do Orkut
(Universidade Federal de Santa Maria, 2009-02-19)
This study focuses on the social representations of gaucho s identity in virtual communities on Orkut. Definitions of virtual community, local culture, social
representations, identity and cyberculture are part of this ...
ZH em ZH: valores agenciados na discursivização da cultura organizacional em Cartas do Editor
(Universidade Federal de Santa Maria, 2009-03-23)
Estratégias midiáticas em sites de organizações privadas: a busca pela visibilidade da responsabilidade social organizacional
(Universidade Federal de Santa Maria, 2009-03-04)
Over history, the technological development, observed mainly from the nineties onwards, has made possible for private organisations to expose a variety of organizational information through media spaces such as television, ...
Jornalismo colaborativo em redes digitais: estratégia comunicacional no ciberespaço. O caso de Zero Hora.com
(Universidade Federal de Santa Maria, 2009-03-03)
This study was based in the idea that digital participative systems lead to changes in the institutionalized territory of journalism. The search for evidences of this process begins in the first chapter, with the analysis ...
As representações da identidade regional no discurso publicitário contemporâneo
(Universidade Federal de Santa Maria, 2009-03-05)
By considering the advertising as a mediatical representation of a cultural industry, this thesis reflects upon the recognition of regional identity proposed in the advertising appeal. This qualitative study explored a few ...
Representações do feminino na campanha eleitoral de 2006: Yeda Crusius em fotografias jornalísticas de Zero Hora
(Universidade Federal de Santa Maria, 2009-03-03)
The field of the journalism, through his regramentos, builds representations of the actors what it composes too many fields through his journalistic devices, like the photography. Historical and culturally, the field of ...