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"Leia para uma criança": os valores de marca na campanha do Itaú Unibanco
(Universidade Federal de Santa Maria, 2016-12-13)
The brand discourse has taken new and more emotional tones, with the purpose to involve the audience and make the brands closer to their consumers. The Itaú Unibanco is one of those brands, that although being a financial ...
Aplicações semióticas em publicações impressas em face à seletividade do público
(Universidade Federal de Santa Maria, 2016-12-15)
This paper aims at discussing semiotics in printed publications, in view of the selectivity of its audience. In view of the need to create editorial products that amplify semiotic reflections both in terms of expression ...
O femvertising no roteiro publicitário: estudo e prática
(Universidade Federal de Santa Maria, 2016-12-12)
This experimental Project focuses in the development of a web advertising filmscript, which applies the femvertising as creative strategy. Before the practice itself, there is a theoric and methodological observation about ...
Ponte Jornalismo: trincheiras jornalísticas de uma guerra urbana
(Universidade Federal de Santa Maria, 2016-12-16)
Activities from press and media through the news covering of crime and violence are of utmost importance for the scheduling of the government’s public security policies, and for the way of seeing and living the world of ...
Identidade e gênero: a representação lésbica na telenovela “Em Família”
(Universidade Federal de Santa Maria, 2016-12-15)
The TV, among the present media, is the most popular and the main way of reaching information and entertainment for most part of the population. It is in this context that we understand TV as a speaker of cultures and ...
Debatendo gênero em escolas de ensino médio: uma abordagem através da educomunicação
(2017-12-12)
This experimental project had as main objective to hold meetings to develop educommunication actions and thereby discuss gender and sexuality issues in high schools, specifically with third year classes, using the audiovisual ...
Stephen King e Stanley Kubrick: uma análise da adaptação da obra O Iluminado
(Universidade Federal de Santa Maria, 2016-12-15)
This work brings as a discussion the adaptation of the work The Shining, written by Stephen King and adapted by Stanley Kubrick. The focus of this research is to understand how this adaptation is made and what are the ...
O registro da passagem do tempo na fotografia
(Universidade Federal de Santa Maria, 2016-11-13)
Desbravando um novo universo da leitura: a reformulação de um programa televisivo
(2017-12-14)
In this paper, we presented the construction and practical application of a new editorial proposoal to the television show Universo da Leitura, broadcasted by the UFSM channel, TV Campus. The production process went from ...
Entre gostos e distinções: os sentidos atribuídos ao consumo de brechós e fast fashions em Santa Maria - RS
(Universidade Federal de Santa Maria, 2016-11-14)
The present research seeks to understand the values attributed to the consumption of thrift stores and fast fashions in the city of Santa Maria - RS. Based on this approach, we delimit as our research problem the following ...