Planejamento estratégico de comunicação para a Prosper Contabilidade

Abstract

This graduation paper in Public Relations is an experimental project that presents the strategic communication plan drawn up for the accounting firm Prosper. The objective of this project is to develop a communication plan that allows Prosper to increase its visibility, strengthen its brand image and improve the relationship with its current and potential clients, as well as with its internal public. The proposed strategic communication plan is based on an analysis of the company's internal and external environment and sets out to define clear communication objectives, identify stakeholders and propose specific communication improvement strategies. This academic paper emphasizes the importance of effective communication for Prosper's success, highlighting how the company can use social media and other strategies to highlight its presence in the accounting services segment. The result of this planning is to bring communication actions, to be implemented in 2024, that improve Prosper's relationship with its publics, contributing to the improvement of the company's communication practices.