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Assessoramento de celebridades: uma possibilidade de atuação para o profissional de relações públicas
(Universidade Federal de Santa Maria, 2014)
In order to promote discussions about a perspective over certain topics which still not much explored in Brazil, this research aims to contribute for studies in Public Relations and Contemporary Communications. Starting ...
Responsabilidade social empresarial: uma análise dos sites intitucionais de indústrias fumageiras no Brasil
(Universidade Federal de Santa Maria, 2014-12-11)
This work aims to understand how Brazilian tobacco industry companies disclose their corporate social responsibility strategies in their institutional sites in accordance with its mission, its vision and its organizational ...
Comunicação em mídias digitais: estratégias comunicacionais empreendidas pela Samarco Mineradora no contexto da crise de Mariana
(Universidade Federal de Santa Maria, 2016-11-28)
Crises are increasingly common in the digital environment, particularly by the fact that all companies want to be present, but not all are actually prepared to work through digital media. Given this context, this work has ...
"Não solto meu nordeste nem a pau": consumo midiático e identidade cultural entre os fãs de Juliette no Twitter
(Universidade Federal de Santa Maria, 2022)
From the tweet analysis of Juliette’s audience published between January 2021 and July 2022, period that runs since the artist’s participation on the reality show Big Brother Brasil 2021, until the releases of a documentary, ...
A vacina contra a Covid-19 na mídia australiana: análise da cobertura do portal de notícias 9News em meio à onda de desinformação sobre imunizantes
(Universidade Federal de Santa Maria, 2022)
This work has as its theme the presence of disinformation in the media. In the context of journalistic coverage of the Covid-19 vaccination, whose communication landscape includes processes of infodemics, political ...
Pandemia: a construção do audiovisual mobile através de um curta-metragem em tempos de Covid-19
(Universidade Federal de Santa Maria, 2021)
This project aims to build the production of an audiovisual product, in short film format, using only smartphones, including all the image and audio capture parts. The materialization of this work consists, firstly, in a ...
O cerimonial como poder simbólico na esfera legislativa: análise das sessões solenes da Câmara de Vereadores de Santa Maria - RS
(Universidade Federal de Santa Maria, 2015-12-18)
This paper has as the main topic the ceremonial and its connection with the concepts of symbolic power (BOURDIEU, 2011) and visibility (THOMPSON, 2011), specifically the ceremonial as a platform of visibility chasing ...
Influenciadores digitais no YouTube: uma análise das práticas de consumo de conteúdos por adolescentes de camadas populares
(Universidade Federal de Santa Maria, 2018-12-21)
The general objective of this study is to investigate the consumption of content of digital influencers on YouTube by adolescents from a public school in Santa Maria/Rio Grande do Sul. Exploring this scenario is pertinent ...
Análise dos enquadramentos propostos no perfil do Facebook do Movimento Brasil Livre - MBL, no primeiro semestre de 2019
(Universidade Federal de Santa Maria, 2019-12-02)
This paper aims to analyze the frameworks proposed by the Movimento Brasil Livre (MBL) on its Facebook page in the first half of 2019. We theorize about the political and media context, emphasizing the emergence and ...
Reflexões sobre o desenvolvimento a partir do NVivo: as práticas comunicacionais e o desenvolvimento rural na 4ª Colônia
(Universidade Federal de Santa Maria, 2017-12-12)
This experimental project seeks, through the software for qualitative research NVivo, to map how the communication flows and relationships influence the rural development in the 4ª Colônia of Italian and German Immigration. ...