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Identidade e gênero: a representação lésbica na telenovela “Em Família”
(Universidade Federal de Santa Maria, 2016-12-15)
The TV, among the present media, is the most popular and the main way of reaching information and entertainment for most part of the population. It is in this context that we understand TV as a speaker of cultures and ...
Enquadramentos propostos no Facebook: as notícias mais compartilhadas acerca do governo Dilma Rousseff antes do processo de impeachment
(Universidade Federal de Santa Maria, 2016-12-15)
This work aims to analyze the frameworks operated in the news dealing with the government crisis Dilma Rousseff. The ten most shared news on facebook were analyzed on the subject, from March to June 2016. Taking into account ...
Gerenciamento, monitoramento e vigilância dos fluxos de informação no ambiente prisional
(Universidade Federal de Santa Maria, 2016-12-15)
This study aims to explain three aspects: communication within the Superintendency of Penitentiary Services of Rio Grande do Sul; the way the press office of the organization works with its audience; and how the flow of ...
O diálogo nas práticas organizativas de economia solidária
(Universidade Federal de Santa Maria, 2016-12-15)
The present monographic work seeks to answer the following research problem: from the model of self-management in cooperative enterprises of Solidary Economy, how is communication characterized? Based on field research ...
A circulação dos sentidos em eventos criativos: um estudo sobre o potencial econômico e cultural
(Universidade Federal de Santa Maria, 2016-12-15)
This Course Completion Work seeks to understand how regional events, clad in the perspective of creative economics and strategic management, have the capacity to develop and enhance the economic and cultural environment ...
Gestão de eventos: eficiência, eficácia e efetividade no planejamento e na prestação de contas
(2016-12-15)
Increasingly, the event management takes the role of protagonist with the society. Aware of the advances of the event market in the last years, we notice the increasing importance of this sector within governments and ...
Enquadramentos midiáticos da nomeação para ministro de Luiz Inácio Lula da Silva nas revistas Veja e Carta Capital
(Universidade Federal de Santa Maria, 2016-12-16)
The purpose of this paper is to analyze the frames analysis proposed by the magazines Veja and Carta Capital upon the Civil House‟s chief minister nomination of Luiz Inácio Lula da Silva (Lula), occurred in March of 2016. ...
Marcas da reputação corporativa: estudo de caso Itaú #ISSOMUDAOMUNDO
(Universidade Federal de Santa Maria, 2016-12-15)
This work aims, through the methodology of study of case and the intersection of social and cultural marketing concepts with the communication strategies, to analyze how the actions taken by financial institutions in this ...
Cultura organizacional: a comunicação como responsável pelo fortalecimento da cultura Disney
(Universidade Federal de Santa Maria, 2016-11-28)
The Organizational Culture needs to be a part of every company so that she can maintain herself strong throughout the years. So that this culture can be created an encouraged the company make use of communication. The ...
Enquadramentos midiáticos e campanha eleitoral: análise da cobertura das eleições de Santa Maria/RS em 2016
(Universidade Federal de Santa Maria, 2016-11-20)
This research brings an analysis of the frame analysis proposed by Diário de Santa Maria, Jornal A Razão e Blog Claudemir Pereira about relevant aspects of the Santa Maria/RS electoral process – 2016. Therefore, we trigger ...