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Publicidade antirracista da Salon Line: uma análise cultural do filme celebrando rainhas crespas e cacheadas
(Universidade Federal de Santa Maria, 2022-04-12)
This work stresses the urgency of the anti-racist agenda in advertising, as hegemonic ideals exclude, oppress and do not recognize inequalities, perpetuating the existing social abyss. For the study, the advertising film ...
“Escuchar para cambiar”: uma análise do processo de implementação da rede social Lazos durante a execução de programas internacionais de cooperação
(Universidade Federal de Santa Maria, 2022-09-12)
This dissertation comprehends the communinational strategies developed to the implementation of Lazos social media by the institutions involved in the international trilateral south-south cooperation project +Cotton in ...
Mercadoria e significações: práticas das editoras independentes no Brasil
(Universidade Federal de Santa Maria, 2022-10-31)
This paper seeks to dissect the independent publishing market in Brazil and the meanings attached to it by its publishers, inserted in the context of the crisis of the publishing market, as well as the pandemic of COVID-19. ...
Aux armes, antivax! Uma análise da estruturação comunicacional do coletivo Lyon Pour La Liberté
(Universidade Federal de Santa Maria, 2023-02-08)
This dissertation investigates the communicational structuring of the French social movement
Lyon Pour la Liberté from what the collective "says" through its communicational actions,
and by what is "said'' of the collective ...
Comunicação pública na sociedade de plataformas: as redes de comunicação e o meme "faixa da UFSM"
(Universidade Federal de Santa Maria, 2023-02-06)
This dissertation seeks to reflect the phenomenon of the “UFSM´s banner” meme from two
theoretical axes: Public Communication and Platformization. For this, the investigation
sought to understand the circulation of ...
Jornalismo em quadrinhos: a narrativa na reportagem “Choqueyapu, un río enfermo que nos alimenta”
(Universidade Federal de Santa Maria, 2022-08-15)
This research is about comics journalism, its structure, construction, elements
and narrative possibilities. Therefore, the objective of this work is to analyze the
narrative of the comic book report “Choqueyapu, Un Río ...
As narrativas sobre as práticas jornalísticas no podcast Pauta Pública: procedimentos de controle e ações de resistência no discurso dos jornalistas
(Universidade Federal de Santa Maria, 2023-04-06)
In a wider sense, we understand podcasting as the production and the asynchronous circulation
of audio shows on the internet. Despite its connection with radio language, it is a recent and a
rising phenomenon, wich has ...
Uso tático das plataformas: estudo da atuação do gabinete do amor para a promoção da candidatura de Guilherme Boulos nas eleições de 2020
(Universidade Federal de Santa Maria, 2023-04-25)
The theme of this dissertation is the tactical use (CERTEAU, 1998) of social network platforms
(VAN DIJCK; POELL; DE WAAL, 2018) to promote a political candidacy, relying on the
collaborative and creative biopower of the ...
Midiatização na tríplice fronteira BRA-COL-PE: análise semiótica material de um portal local
(Universidade Federal de Santa Maria, 2023-03-10)
Abstract: Generally stigmatized in the international news, addressed in agendas such as deforestation,
indigenous genocide and the voracious appropriation of their wealth, news coverage from a local
perspective in Amazonian ...
Midiatização, circulação e jornalismo regional: uma análise dos fluxos comunicacionais e das práticas de atores sociais
(Universidade Federal de Santa Maria, 2023-02-07)
This study deals with the transformations of journalistic practices in cities that compose
the Intermediate Geographic Region of Santa Maria, in the center of Rio Grande do
Sul. It consists of mapping the towns and the ...