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Campanha para o programa jovens talentos da AIESEC Santa Maria sob uma perspectiva de convergência em rede social
(Universidade Federal de Santa Maria, 2015-05-22)
The new consumers concept is giving to people the power to participate in the brand equity's formation, also being an influence to the other's buying decision process. First, an organization must understand its purpose, ...
O discurso publicitário como ferramenta de transformação social: a elaboração de uma peça publicitária para a adoção de animais
(2017-12-15)
This experimental project aims to comprehend the advertiser discourse and, from it to create an ad of social value and transformation potential. For this, our research problem was: can the publicity operate – considering ...
"Leia para uma criança": os valores de marca na campanha do Itaú Unibanco
(Universidade Federal de Santa Maria, 2016-12-13)
The brand discourse has taken new and more emotional tones, with the purpose to involve the audience and make the brands closer to their consumers. The Itaú Unibanco is one of those brands, that although being a financial ...
O femvertising no roteiro publicitário: estudo e prática
(Universidade Federal de Santa Maria, 2016-12-12)
This experimental Project focuses in the development of a web advertising filmscript, which applies the femvertising as creative strategy. Before the practice itself, there is a theoric and methodological observation about ...
O registro da passagem do tempo na fotografia
(Universidade Federal de Santa Maria, 2016-11-13)
Entre gostos e distinções: os sentidos atribuídos ao consumo de brechós e fast fashions em Santa Maria - RS
(Universidade Federal de Santa Maria, 2016-11-14)
The present research seeks to understand the values attributed to the consumption of thrift stores and fast fashions in the city of Santa Maria - RS. Based on this approach, we delimit as our research problem the following ...
Um profissional liberal enquanto marca: construção de um plano de branding
(2016-12-12)
This paper proposes a constuction and management brand plan for independent professionals. Thus, it sought to understand the brand role in marketing strategies and the branding process development nowadays. At first, were ...
Plano de branding: Vinkel
(Universidade Federal de Santa Maria, 2016-12-15)
Femvertising: o empoderamento da mulher na propaganda sob a ótica das receptoras
(2016-12-15)
Femvertising is the union of the words feminism and advertising, translated into Portuguese as feminism and propaganda. Considering the lack of research on academic research on the subject, this study was developed with ...
Ensaio sobre estilo
(2016-12-15)
This experimental Project aims to study the elements of the photographic style of photographers through the analysis of renowned photographers’ work and the creation of photographic series. First, style is defined by ...