Buscar
Itens para a visualização no momento 1-7 of 7
Entre gostos e distinções: os sentidos atribuídos ao consumo de brechós e fast fashions em Santa Maria - RS
(Universidade Federal de Santa Maria, 2016-11-14)
The present research seeks to understand the values attributed to the consumption of thrift stores and fast fashions in the city of Santa Maria - RS. Based on this approach, we delimit as our research problem the following ...
Identidade de marca: construindo um plano de branding para uma cervejaria artesanal
(Universidade Federal de Santa Maria, 2016-12-15)
The present experimental work is about a plan to create a craft beer brand, with enfasis on the branding process. Through the analysis of consuming habits, it seeks to elaborate an ideal plan, creating value along the ...
As mulheres negras e a transição capilar: empoderamento, consumo e padrão estético
(Universidade Federal de Santa Maria, 2016-12-15)
The following work aims to verify if and how the capillary transition is understood and experienced as a mechanism of empowerment by black women based on the experiences shared by the members of the online community on ...
“Elas também bebem”: o consumo de cerveja por mulheres de Santa Maria
(Universidade Federal de Santa Maria, 2017-12-11)
In the past years, there has been a strengthened trend related to the consumption of beer by women. According to several researches, women have been drinking more beer – online platform MindMiners, for instance, states ...
O papel da publicidade no pós-consumismo
(Universidade Federal de Santa Maria, 2018-12-04)
“Mais feminista que eu?”: a construção de identidades feministas a partir do consumo cultural
(Universidade Federal de Santa Maria, 2019-12)
The emerging dissemination of feminist values in society, in recent years, has changed the relationship of individuals with the movement. In order to understand the current transformation of the feminist movement into a ...
“E as proteínas?”: a construção da identidade de sujeitos vegetarianos em Santa Maria – RS através das práticas de consumo
(Universidade Federal de Santa Maria, 2019-12-04)
Every year the number of vegetarians in Brazil grows more and more, but there are few works that propose to study this group in the field of communication and consumer studies. In view of this, we have little information ...