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Enquadramentos propostos por Veja no primeiro mês de campanha de Dilma Rousseff à presidência da república: campanhas de 2010 e 2014
(Universidade Federal de Santa Maria, 2014-12)
This research is an analysis of the framings proposed by VEJA magazine to the candidate for the presidency of Brazil, Dilma Rousseff, in the first month of the electoral campaign in the years of 2010 and 2014. To do so, ...
Assessoria de comunicação: noções conceituais, estrutura e proposta de matriz de análise e implementação
(Universidade Federal de Santa Maria, 2014-12-11)
The following study has the theme Communications Office. The theme delimitation is about how the Communications Office are concepted and what are its level‟s structure and functions, presented in this area‟s studies. The ...
Ouvidoria como estratégia de comunicação em universidades públicas federais
(Universidade Federal de Santa Maria, 2014-12-10)
This paper addresses the public communication and virtual ombudsmen in federal public universities, with the overall objective of analyzing the public communication through the Virtual Ombudsman in these institutions. The ...
Convergência midiática e efeitos de sentido em campanhas institucionais: o caso RBS
(Universidade Federal de Santa Maria, 2014-12-09)
This monograph has as research theme the legitimacy of RBS Group from the speeches of the institutional campaign, launched in 2013, “O Amor é a Melhor Herança. Educação para as Crianças” (Love is the best Heritage, Education ...
Baco Exu do Blues nos holofotes: uma pesquisa exploratória a partir dos conceitos de legitimação e economia criativa
(Universidade Federal de Santa Maria, 2019)
This study aims at discussing brazilian rap legitimacy and understanding how spaces can be
recovered through art, from the analysis of Bluesman (2018) by Baco Exy do Blues. The
main theories that substantiate the analysis ...
Estratégias de visibilidade para o ambiente digital: análise dos conteúdos audiovisuais da empresa Rafael Ferreira
(Universidade Federal de Santa Maria, 2019-12-03)
Digital public relations often appropriate the characteristics of the media, seeking to promote,
through their narratives, visibility. The intense and strategic use of content propagation aims to transform users into ...
Quero Chef: plataforma de conexões gastronômicas
(Universidade Federal de Santa Maria, 2019)
It is proposed to enable an experimental project I Want Chef, creating a business model through the concepts of tools by Alex Osterwalder and Yves Pigneur (2010) with Business Model Canvas (BMC) and Larry Keeley (2015) ...
Públicos em relações públicas: desenvolvimento de uma ferramenta para caracterização de grupos de interesse
(Universidade Federal de Santa Maria, 2019-12-02)
The theme of this monograph is the study of publics in Public Relations, with delimitation in the development of a tool for publics characterization. As a problem, we bring this gap to de area. The general objective is to ...
Estratégias de comunicação digital mapeadas no mercado imobiliário santa-mariense
(Universidade Federal de Santa Maria, 2019-12-02)
Projeto experimental de planejamento de logo sonoro para a UFSM
(Universidade Federal de Santa Maria, 2019-12-03)
Highlighting a brand today is not a simple task for the Public Relations. Make sure that a brand shows reliance, credibility and loyalty to its audience is a
complicated mission in a society where brands are constantly ...