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Projeto Lazos América Latina: planejamento e multidisciplinaridade em relações públicas
(Universidade Federal de Santa Maria, 2019)
This experimental project aims to plan and organize the actions that involve the Lazos Latin America project, reflect on the public relations professional's role in public policies and measure the actions implemented in ...
Construção de imagens públicas na sociedade de plataforma: estratégias discursivas adotadas pelos candidatos à prefeitura de Santa Maria/RS em 2020
(Universidade Federal de Santa Maria, 2021)
This research aims to analyze the discursive building of political public images from
candidates for mayor at Santa Maria/RS/Brazil at the municipal election campaign in 2020, at
social media platforms. We started from ...
Campanha institucional no contexto midiatizado: a representação da UFSM na campanha #SouUFSM
(Universidade Federal de Santa Maria, 2019)
The present work has as theme the institutional communication. The general objective is promote discussion about the institutional communication in the mediatization context, through the institutional campaign “#SouUFSM” ...
Comunicação pública e divulgação científica nas universidades: uma análise do processo de conexão em rede da UFSM
(Universidade Federal de Santa Maria, 2019)
The general objective of this study is to analyze the networking process of the Federal University of
Santa Maria, based on the concepts of Public Communication and Scientific Dissemination in order to present the ...
Planejamento de comunicação e universidade: comunicação integrada nas pró-reitorias da UFSM
(Universidade Federal de Santa Maria, 2019-12-03)
This experimental project aims to assist in the process of implementing the UFSM Communication Policy, through Strategic Planning, thus establishing an integration of communication in the Pro-Rectories. Through this work ...
Um projeto de relações públicas para a comunicação de Lasciva Lua
(Universidade Federal de Santa Maria, 2019-12-03)
The subject of the following study is STRATEGIC PLANNING IN PUBLIC RELATIONS. The theme’s delimitation is how to create a communication plan with limited resources for Lasciva Lua female sexuality educational project. The ...
Leituras semióticas em audiodescrição: uma experiência dos vídeos institucionais das empresas avon e natura
(Universidade Federal de Santa Maria, 2021)
This work has as its theme the semiotic readings of two audiovisual products, the
“ Dona da sua beleza Versão Acessível ”, by the company Avon and the “Mamãe e
Bebê com audiodescrição”, by the company Natura. Comparing ...
Guia eventos: orientações para eventos institucionais na UFSM
(Universidade Federal de Santa Maria, 2019-12-04)
The elaboration of this experimental project seeks to help the academic community of the Federal University of Santa Maria that propose to organize institutional events. Its main functionality is to serve as a repository ...
Plano estratégico de endomarketing para a empresa Dix - diagnóstico por imagem em Santa Maria
(Universidade Federal de Santa Maria, 2021)
This experimental project presents a study and strategic planning on endomarketing in healthcare companies, and endomarketing strategies that can contribute to the daily life of DIX - Diagnostic Imaging. The research starts ...
Influenciadores digitais como estratégia de comunicação em relações públicas: o caso da TBMAKE no Instagram
(Universidade Federal de Santa Maria, 2021)
This work addresses the theme of digital influencers as a communication strategy in public relations, and seeks to answer the following problem: how can digital influencers be used by brands as a communication strategy in ...