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A representação da identidade gaúcha na série Gre-Nal é Gre-Nal
(Universidade Federal de Santa Maria, 2014-12)
The present study aims at presenting an analysis of the representation of identity of the gaúcho, present in the narrative on "Gre-Nal é Gre-Nal" TV show, through the cultural elements present and from the relation between ...
Planejamento na gestão cultural: desafios a um modelo eficiente
(Universidade Federal de Santa Maria, 2015)
Annually we see several cultural projects being approved in the Cultural Incentive Law of the city of Santa Maria (LIC) and that is extremely beneficial to the cultural development. However, we begin to question to whom ...
Relações públicas na internet: a prática do monitoramento digital
(Universidade Federal de Santa Maria, 2014-12-09)
New digital technologies have enabled an expansion of Digital Communication as labor market demand for Public Relations, primarily through marketing and practice of digital monitoring agencies. The work aims to relate the ...
Cultura e midiatização: uma análise da inserção de Frida Kahlo na lógica de produção de bens de consumo
(Universidade Federal de Santa Maria, 2015)
This study makes an analysis of the insertion of Frida kahlo in consumer goods production logical thinking of the changes in the way of consume culture nowadays. Therefore, the key-concepts of culture, mediatization, ...
Educomunicação e o processo de desenvolvimento do protagonismo infantojuvenil
(Universidade Federal de Santa Maria, 2014)
This present work has as main theme the educomunication and the process of development of children and youth protagonism, in which gives an account of of this experience at the Instituto Estadual Padre Caetano, Santa Maria ...
Armandinho: o menino das redes e dos movimentos sociais
(Universidade Federal de Santa Maria, 2014)
Social movements marked the year of 2013 in Brazil. From collective dissatisfaction, the Brazilians occupied public spaces, online and offline to get organized and to make its claims regarding the policy. This work addressed ...
O consumo colaborativo na contemporaneidade: um estudo sobre a fanpage Consumo Colaborativo CC – Brasil
(Universidade Federal de Santa Maria, 2014-12-10)
The research addresses the practices of existing collaborative consumption, empowered by the Internet, studied here from the fanpage Consumo Colaborativo CC – Brasil - Facebook. For this, we propose a discussion about the ...
Campanha “Aécio Neves Presidente”: estratégias comunicacionais utilizadas na fanpage do candidato
(Universidade Federal de Santa Maria, 2014)
This work seeks to analyze the communication strategies used by Aécio Neves on his official Facebook page during his election campaign in 2014. For this, it was used the analysis of the content which included thirty-two ...
O relações públicas no mercado cultural: estudo de caso do evento Descubra UFSM
(Universidade Federal de Santa Maria, 2014-12-10)
The objective of this research it's to understand the role of the Public Relations professional in the cultural market, using the “Descubra UFSM” event as it's base. We seek to understand, how this professional can help ...
Para além de um hobby: estratégias comunicacionais de uma editora de blog de moda em mídias digitais
(Universidade Federal de Santa Maria, 2014-12)
By reason of sharing content facilitated by new technologies, it becomes increasingly attractive to those who write in online platforms, it becomes increasingly attractive the professionalization of the productions performed ...