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Construção de imagens públicas na sociedade de plataforma: estratégias discursivas adotadas pelos candidatos à prefeitura de Santa Maria/RS em 2020
(Universidade Federal de Santa Maria, 2021)
This research aims to analyze the discursive building of political public images from
candidates for mayor at Santa Maria/RS/Brazil at the municipal election campaign in 2020, at
social media platforms. We started from ...
Leituras semióticas em audiodescrição: uma experiência dos vídeos institucionais das empresas avon e natura
(Universidade Federal de Santa Maria, 2021)
This work has as its theme the semiotic readings of two audiovisual products, the
“ Dona da sua beleza Versão Acessível ”, by the company Avon and the “Mamãe e
Bebê com audiodescrição”, by the company Natura. Comparing ...
Plano estratégico de endomarketing para a empresa Dix - diagnóstico por imagem em Santa Maria
(Universidade Federal de Santa Maria, 2021)
This experimental project presents a study and strategic planning on endomarketing in healthcare companies, and endomarketing strategies that can contribute to the daily life of DIX - Diagnostic Imaging. The research starts ...
Influenciadores digitais como estratégia de comunicação em relações públicas: o caso da TBMAKE no Instagram
(Universidade Federal de Santa Maria, 2021)
This work addresses the theme of digital influencers as a communication strategy in public relations, and seeks to answer the following problem: how can digital influencers be used by brands as a communication strategy in ...
Campanhas de vacinação contra HPV no Brasil: uma análise a partir de pressupostos de comunicação pública
(Universidade Federal de Santa Maria, 2021)
This paper aims to discuss public communication practices exercised in public HPV vaccination campaigns, in Brazil, under the assumptions of Public Communication. When analyzing the campaigns carried out and their strategies, ...
"Eu achava que eu só tinha que fazer cosplay de personagens morenas": desigualdade de raça e gênero no cosplay
(Universidade Federal de Santa Maria, 2021)
This thesis aims to study, based on knowledge about Japanese pop culture, the gender and race inequality that black women face in cosplay, and also, how this prejudice directly influences the formation of the identity and ...
Pandemia: a construção do audiovisual mobile através de um curta-metragem em tempos de Covid-19
(Universidade Federal de Santa Maria, 2021)
This project aims to build the production of an audiovisual product, in short film format, using only smartphones, including all the image and audio capture parts. The materialization of this work consists, firstly, in a ...
A legitimação da UFSM diante da pandemia da Covid-19: análise da comunicação institucional da universidade a partir do portal www.ufsm.br/coronavirus
(Universidade Federal de Santa Maria, 2021-02-11)
This work has as its theme the legitimation of institutions through communication. Its thematic is
delimited by university communication in a mediatized and political scenario, enhanced by the
Covid-19 pandemic, which ...
Avaliação de política pública cultural: cartografia dos projetos santa-marienses efetivados através do Sistema Pró-cultura RS entre 2015 e 2019
(Universidade Federal de Santa Maria, 2021-01-26)
Public Policies are products resulting from political activity that are materialized through
various legislative and/or governmental instruments. Among the Federal Cultural Public
Policies, the Rouanet Law is noteworthy, ...
O simulacro na era digital: uma análise do Instagram da personagem Vivi Guedes
(Universidade Federal de Santa Maria, 2021-01-29)
This work analyzes the production of a simulated reality and the action of the simulacers in the speech of a character from the soap opera "A Dona do Pedaço'', from Rede Globo. This is Vivi Guedes, a digital influencer ...