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Organizações de risco e o processo de reconhecimento organizacional: os contratos de leitura na construção da identidade, imagem e reputação nos relatórios de sustentabilidade
(Universidade Federal de Santa Maria, 2014)
This work aims to analyze the effects of the recognition in risky organizations through the organizational identity and reputation reconstruction driven by sustainability reports which provoke reading contracts among the ...
Articulação de estratégias de relacionamento com a mídia na comunicação pública e na comunicação política
(Universidade Federal de Santa Maria, 2014)
La monografía estudia la comunicación pública frente a la comunicación política, intentando compreender si esta puede influenciar en aquella. Las teorias están centradas en discusiones sobre la comunicación pública, la ...
Monitoramento de imagem na internet: um estudo de caso
(Universidade Federal de Santa Maria, 2014)
Nowadays it is known that tecnologies and the popularization of the internet have been changing the communicational context in companies. The digital social media provide differente forms of communication, serving not ...
Estratégias de comunicação digital: estudos de caso da Monama Orgânicos e Gabriela Pugliesi no Instagram
(Universidade Federal de Santa Maria, 2014-12-10)
The ambience of the internet enables, by mobile devices, new forms of relationships between individuals, organizations and their publics. This new context requires the use of digital communication strategies as a competitive ...
A representação da identidade gaúcha na série Gre-Nal é Gre-Nal
(Universidade Federal de Santa Maria, 2014-12)
The present study aims at presenting an analysis of the representation of identity of the gaúcho, present in the narrative on "Gre-Nal é Gre-Nal" TV show, through the cultural elements present and from the relation between ...
Relações públicas na internet: a prática do monitoramento digital
(Universidade Federal de Santa Maria, 2014-12-09)
New digital technologies have enabled an expansion of Digital Communication as labor market demand for Public Relations, primarily through marketing and practice of digital monitoring agencies. The work aims to relate the ...
Educomunicação e o processo de desenvolvimento do protagonismo infantojuvenil
(Universidade Federal de Santa Maria, 2014)
This present work has as main theme the educomunication and the process of development of children and youth protagonism, in which gives an account of of this experience at the Instituto Estadual Padre Caetano, Santa Maria ...
Armandinho: o menino das redes e dos movimentos sociais
(Universidade Federal de Santa Maria, 2014)
Social movements marked the year of 2013 in Brazil. From collective dissatisfaction, the Brazilians occupied public spaces, online and offline to get organized and to make its claims regarding the policy. This work addressed ...
O consumo colaborativo na contemporaneidade: um estudo sobre a fanpage Consumo Colaborativo CC – Brasil
(Universidade Federal de Santa Maria, 2014-12-10)
The research addresses the practices of existing collaborative consumption, empowered by the Internet, studied here from the fanpage Consumo Colaborativo CC – Brasil - Facebook. For this, we propose a discussion about the ...
Campanha “Aécio Neves Presidente”: estratégias comunicacionais utilizadas na fanpage do candidato
(Universidade Federal de Santa Maria, 2014)
This work seeks to analyze the communication strategies used by Aécio Neves on his official Facebook page during his election campaign in 2014. For this, it was used the analysis of the content which included thirty-two ...